Mobility has overtaken the Enterprise.


With employees demanding to work anytime, anywhere from any device, and a new era of informed, digitally savvy, always-on consumer changing the way businesses engage with their customers, businesses must respond.

Many businesses have 2found themselves in a reactive state, scrambling to pull together a comprehensive mobility strategy across their business and IT leaders.

As information and technology have become more intertwined with the customer experience, we’re seeing more technology spending happening outside of IT, within thelines of business. This often creates shadow IT, and can be risky if consumer grade solutions are being used for business

purposes. IT leaders often find themselves supporting multiple, disparate solutions across their enterprise, increasing costs, risk and complexity.

The State of Enterprise Mobility

Mobility has overtaken the enterprise. For business leaders, embracing enterprise mobility provides opportunity in three key3 areas: Empowering Employees, Business Transformation, and
Delighting Customers.

It’s time for business and IT leaders to come together to build a proactive, strategic and sus- tainable enterprise mobility strategy that will enable them to break through this complexity and transform their business for a mobile-first, cloud-first world.

Microsoft can help. We are the technology partner that provides end-to-end, enterprise grade business mobility solutions that meet the challenges and aspirations of business and IT leaders alike; enabling companies to seize the mobile opportunity, and gain a long-term, sustainable competitive advantage.


Transform Your Business

Gartner suggests the “highest value implementations are among those that radically alter or supplant existing processes, eliminate superfluous
business processes [and] dramatically extend or invent new ‘information infused’ products or services.”
SOURCE: (Gartner, “Predicts 2014: Innovating With Information Will Demand New Data, Organizations and Ideas,” Nov. 29, 2013).


Delight your Customers

Studies show that customers are already more than half way through their purchasing decision process before they engage with you.They seek information about you and your products from an amazing number of available sources: internet searches,your company website, your competitor’s website, their social network (Facebook, LinkedIn, Twitter), professional communities, and news outlets (WallStreet Journal, Financial Times, Bloomberg, Reuters).


Buying decisions are often made before you can even engage. Salespeople and companies must react to this with sales productivity solutions that help salespeople become trusted advisors.Untitled-4

Your salesforce needs to be able to cut through the clutter and zero in on what is important. The devices in their hands need to help them win faster and sell more.

Delivering Value


Business Ready Devices:

Choices are Key Windows phones, tablets, and pcs offer your users everything they need for both their lives: the one at work and the one at home.


And they offer you lower TCO and a higher ROI, since users won’t need two devices -they’ll have their secure business apps on the same device they use for family and fun.You’ll be able to offer CYOD scenarios, while still managing BYOD securely. All this at a lower price point. Windows devices offer straightforward business value you can take to the bank.

Source: Forrester Total Economic Impact (TEI) study
Source: Nucleus Research The Real TCO study

Productivity Anywhere


Fifty-three percent of office workers would be willing to work more hours in exchange for working outside the office, while twenty percent of workers said they’d take a pay cut for the same flexibility.

Microsoft productivity solutions, like Office 365, allow users to stay productive wherever and however they are working, while protecting data across devices and the cloud—maintaining compliance with leading worldwide standards.

When combined with secure and manageable business ready Windows devices, IT leaders can rest assured that their corporate data is protected.


A recent article from ZDNET, “Enterprise Mobility in 2014: App-ocalyspe Now” states that “[mobile] apps will drive the next phase in the evolution of enterprise mobility, creating new ways of working, and transforming existing business processes.
Developing modern, mobile applications on the Windows platform means you can build these applications faster and more easily with less development time and cost, faster time to market, reduced user training time, and provide a consistent, secure user experience across both CYOD and BYOD devices.


Real-Time Customer Insights

Microsoft has the business ready devices, app platform and sales productivity tools that together, enable you to connect and delight customers in new mobile ways; improving customer insight, response time and engagement. In the future, real time data from multiple sources and services will power your app intelligence, enabling businesses to synthesize loads of data into meaningful customer insights that radically transform the customer experience.